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Thank you all for the wonderful response to our first
newsletter. Things are busy, busy, busy.
WHAT'S NEW
We received a large
delivery of Moda Grunge this week. It was very fun to
get all of those boxes and open them up. It felt like
Christmas!
We now have all available Grunge colors on the
website. This includes two of the four new colors. Supply chain issues continue to impact delivery for
almost every business and we are impacted as
well. Currently, 17 colors are back ordered, which
includes two of the new colors. We believe most will
be here soon, so keep checking the website or our
Facebook and Instagram page for updates.
With this delivery, you can now order
Grunge in all sizes from very small charms and bricks to
the very big extra wide. We have added bundles to the
website again as well.
GRUNGE CLUB
Did you belong to our Grunge Club? What is a Grunge
club you might be asking? The Grunge Club is a
subscription service where you can choose to receive a
bundle of 10 Grunge fabrics every month. You decide if
you want to get Fat Quarters, Half-Yard or Yard
bundles. In July, we will start this subscription club
back up. This is a great way to build your stash and
it's so fun to get a package each month.
We will reach out to those of you currently in the
club to see if you want to continue. If you don't
currently participate and want to join click
here.
Remember you can join with no long-term commitment.
In addition to Grunge,
we also have a Hoffman 1895
club.
MORE CLUBS
Our established customers already know about the
100-yard and 250-yard clubs. These clubs will continue
and the great thing is you don't need to join -
everyone is already in once you purchase any yardage
of regularly priced fabric.
As you purchase regularly priced fabric we track the
yardage towards one of the reward amounts and will
provide you balance on each of your invoices. Once you
earn the reward, we provide you with a special
discount code that enter at checkout. This code earns
100-yard club members a 5% discount and 250-yard club
members a 10% discount on non-sale priced fabrics.
Do you want to earn this reward faster? Refer a friend
to our site and their first purchase of non-sale
priced fabric will count as five yards toward
your yardage total. They must provide your name
at the time of order.
FABRIC ON THE MOVE!
This week the big move continued. We completed the
inventory and moved the majority of the fabric from
Carly's house into what will be the brick and mortar
store in Purcellville. I'm very thankful to my kids,
niece and brother who made countless trips back and
forth with car loads of fabric. Once the fabric was
moved, we moved the cabinets. The girls worked
all week to sort and organize all the fabric on the
shelves.
We are ready to
fulfill your online orders.
WHEN
DOES THE STORE OPEN?
Many of you are asking - when can I come see and touch
the fabric? When are you opening the store? We even
had someone stop by looking to shop.
As you saw in last weeks newsletter, we still have a
lot to do. We had interior walls taken down in the
front half of the store and all of the electrical
wires were dangling from the ceiling. The carpet and
other flooring had to be removed so the new floor
could be installed, this included removing the toilets
to lay the flooring in the bathroom. The team worked
hard and finished laying the floor this week and it
looks great, but there is so much more to do.
We
need more electrical work, some doors removed,
lighting updated and other interior changes. Finally
there is touch up painting to be completed. Once all
the construction is finished, we can buy display
cabinets, cutting tables, and the checkout counter. We
don't yet have a date but we are working hard to get
it all done.
NEW FABRIC!
As new owners we plan to keep many things the same. We
will continue to focus on carrying complete
collections of basics and blenders. We know that is
what you love and what you have come to count on
Webfabrics to provide. The basics and blenders are the
bread and butter of Webfabrics. We are working on
getting everything that is available back in stock so
the complete collections continue to be available.
As much everyone loves
basics and blenders it's super fun to play with and
get new fabric too. So new fabric is coming! We have
been meeting with sales reps this week and have more
meetings scheduled for next week. This is super
exciting and can be overwhelming - luckily we have
Carly for guidance! So many choices and so much
fun! We have made decisions about new fabric that will
be coming in very soon. We can't wait to show you what
we ordered. We have learned so much about the fabric
supply chain process. We order months in advance for
things that you will see in the fall and are making
plans for what will come in over the winter. The
timeframe is maybe longer than you would expect but
it's so exciting to see all that is coming out and
plan for what will be in the store and on the website.
After completing the inventory, we identified gaps in
our six main basics and blenders and will soon have
complete collections again. As you see, Grunge has
already arrived. The order for Hoffman 1895 has
been placed. Keep watching the website as we
will add things as soon as they come in. Of course we
will share status and updates with you here in the
newsletter as well as on social media.
Thank you to all who have followed us on Instagram -
go invite a friend and share our page. We are trying
to keep you updated as things change and hope you
enjoy the photos and videos. Have a wonderful weekend. |
